Who's side is the United States on?
| The overwhelming majority of countries who want a strong FCTC support: | The US position: | Philip Morris' position: |
| A total ban on tobacco advertising with a constitutional "carve out" for those countries with existing constitutional constraints. | Does not support a ban on tobacco advertising with a constitutional "carve out" for those countries with existing constitutional constraints. |
"We want to be clear that Philip Morris opposes WHO's call for a global treaty that would ban all marketing of cigarettes to adult smokers. www.pmfctc.com |
| Language that favours health concerns over trade concerns. | Does not support language that favours health concerns over trade concerns. |
According to Philip Morris, issues that have no place in the FCTC include exclusion of Tobacco Products from Normal Free Trade Rules. www.pmfctc.com |
| Language that requires a minimum warning size of 50% of the top of the front and back of the package. | Does not support language that requires a minimum warning size of 50% of the top of the front and back of the package. - links to text below |
According to Philip Morris, warnings do not need to dominate cigarette packages in order to be clear and readable. Unreasonably large warning sizes, in their view, would gratuitously infringe upon their trademarks. http://www.pmfctc.com |
| Banning the use of terms such as "light" and "mild" when marketing tobacco products | Does not support a provision that bans the use of terms such as "light" and "mild" when marketing tobacco products. |
According to Philip Morris, manufacturers should continue to be permitted to use descriptors such as "full flavor," "light," "ultra light" and "suave" to describe brands with differing taste characteristics and reported tar and nicotine yields. http://www.pmfctc.com |